Franchising
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While the terms used within the Franchising category are many (franchise, franchisee, franchisor and franchising) and have different meanings, in a sense, franchising is not technically an "industry", but rather, a "method used by business for the marketing and distribution of their products and services." (IFA Educational Foundation Report dated 2004). A uniquely American invention, franchising presents interesting and frequently complex challenges that are unique, but those involved also face the same challenges, issues and opportunities of other privately-held businesses in their industry (cleaning services, restaurants, hospitality, etc.). |
What’s more, the success of this method of business is catching on globally, so the challenges become even more complex. Smith & Howard serves those in Franchising with an eye on the changing landscape of franchising and a commitment to proactive, professional solutions that bring value to your business. |
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